Many companies believe that web designing is a separate and isolated part which is different from the marketing plan. However, this is a myth and must not be taken seriously if you want your marketing efforts to reap benefits. Experts will tell you that web designing is much more that the aesthetic appearance of the website. Web designing plays a key role in SEO, increasing traffic on your site and brand name enhancement. In fact, it can be said that web designing done by your website designers affects your comprehensive internet presence and must not be taken lightly. Here are some ways in which web designing factors can affect SEO:
Social Media Integration
The inclusion of social media buttons and links on your website makes it much mor e visible by the users. Nowadays, all major and minor businesses are on social media. It allows the people to create a network on connections and broadcast information. Make sure that your website is linked to the most popular social media pages and there are links leading to your website that can be shared over Facebook, Instagram and the like.
Ease of Navigation
The first thing that a user notices on the website is the design. If the website is outdated and slow, the user will face problems searching for what they need and might quit the website after a few minutes. Just like users, even search engines prefer websites that have a design that is easy to navigate and makes it easy to find what you are looking for. Lack of proper navigation features can turn both users and search engines off to your site.
Use of Images and Illustrations
Another way to make sure that your website is good for SEO is to include images to the design. This attracts users to it as a picture is easier to understand than written words. Additionally, images enhance the aesthetic quality of the website and make it look better. a few things to be kept in mind are that the images you use must be relevant to the content and there must be proper captions and information about the picture.
Lastly, web design gives you a great opportunity to establish your brand image by maintaining consistency in the design. Search engines recognize those websites better that have quite a few consistent elements. This is also beneficial to make the user remember your business and keep coming back to it.
Remember that the website is probably the first and only aspect of your business that the customer will have contact with. This is why you must make sure that the image it portrays of your brand is a good one. Nowadays, businesses are using SEO techniques aggressively to ensure that their website has more visibility that the competition. This is the major use of SEO. Along with the tips mentioned above, there are many other things that can be included in web design to optimize the website. Some of them are use of relevant and SEO content, vibrant colors, attractive font and pages that load fast. Read here to know more.